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« CHANNEL PRINCIPAL
« START-UP
« PROCESS
« BRAND LOYALTY
« I.Q. TESTS
« INCENTIVE DESIGN
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Brand loyalty has a direct impact on both corporate profitability and marketing efficiency. Strong brand loyalty
yields significant marketing ROI improvements in obtaining and keeping profitable customers. It improves margins and market share, and positively affects new product introductions, as well as extending the product life cycle. BCSS can apply a brand loyalty model to understand why some market segments might switch brands and adjust product marketing strategies accordingly. |
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