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« CHANNEL PRINCIPAL
« START-UP
« PROCESS
« BRAND LOYALTY
« I.Q. TESTS
« INCENTIVE DESIGN
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The Channel Principal represents the core Beals Cunningham philosophy – that the most effective strategic marketing efforts
value the sales/distribution channel as much as the end user consumers. The BCSS Marketing Communications Model represents
our belief in implementing comprehensive campaigns that include not just branding or product advertising, but also
feature support materials, training and incentive programs to deliver superior ROI performance. |
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